Brand Identity, Print Design

R&J Group Services, a reputable woman-led security firm, approached me with a vision to brand their identity. They sought a brand that conveys trust, security, and their unwavering commitment to their clients' safety. The challenge was to create a luxury security brand identity that represents their values.

The Solution.

The core of the logo design for R&J Group Services LLC is a meticulously crafted shield that represents strength, security, and protection. The shield's bold lines and sturdy structure signify the resilience of the business and its commitment to safeguarding the interests of its clients. At the heart of the shield, I introduced an iconic element that embodies the unique essence of the Bay Area--the world-renowed bridge. The bridge not only serves as a symbolic connection but also represents R&J Group Services' ability to bridge gaps and build strong relationships. 

"Security is not the absence of danger, but the presence of capacity."

- Ambrose Redmoon